Director and photographer David DAUB c/o WILDFOX RUNNING accompanied the global design launch of Massimo Frascella, Chief Creative Officer at AUDI AG. Under the guiding theme “Strive for Clarity,” David visualizes a new era of Audi design – reduced, precise, and filled with emotional depth. The Audi Concept C embodies athletic minimalism.
With its new design philosophy “The Radical Next,” Audi defines its future as a balance of clarity, technology, intelligence, and emotion. The Audi Concept C stands as the first manifestation of this transformation – a symbol of reduction to the essentials and a confident expression of Audi’s evolving aesthetic.
With an exceptional sense for composition, light, and presence, David Daub creates cinematic portraits that bring Audi’s new visual language to life. His work reflects what has always defined the brand – bold reduction, technical elegance, and emotional clarity.
