Veni. Vidi. Vanquish. For the launch of the new Aston Martin Vanquish Volante – currently the fastest and most powerful front-engined convertible – Frederic SCHLOSSER c/o UPFRONT collaborated with agency Design Bridge & Partners to bring the British supercar to life in a visually striking campaign.
“A car with such precision and beauty, it can’t help but captivate onlookers and passers-by. The work shows this moment of captivation, capturing the tension between viewer and car,” says the team at Design Bridge & Partners. Creative direction came from Graeme Haig and Sam Hall, with production by Mamma Team.
With a 5.2-liter twin-turbo V12, 835 hp, 1000 Nm of torque, and a top speed of 344 km/h, the Vanquish Volante is in a league of its own. The campaign perfectly captures the balance between raw performance and iconic design, translating driving dynamics, elegance, and technical finesse into powerful visuals.
