Elliott WILCOX c/o MAKING PICTURES was commissioned by London-based agency Mercieca to capture lively slice-of-life photos for NIKE SWIM. Production for it took place on the Spanish island of Majorca.

“Real people, real stories. Our latest work for @nikeswim, designed to inspire a new generation to live life without lanes.” Mercieca, London.

“What happens when the one thing you trust disappears? You suffer for a while, then you find ways to cope, find other places to channel your energy, then eventually, if you’re lucky, you learn something new, embrace your scenario and find a new perspective. When my running had to stop due to injury, I found the water.” says runner-turned-swimmer Tilly GW.

Nike Swim offers you top performance for the highest level of athletic excellence – where quality materials, great colors, a perfect fit and impeccable workmanship all come together.

GoSee : making-pictures.com

CREDITS

Agency: @merciecaltd

Producer: @katperryproduction

Photographer: @ellwilcox

Videographer: @keziahquarcoo

Stylist: @issiegibbonsstyling

Talent: @blu_edmunds & @theconfusedbadger

plus CD: @pete.calvert, @theconfusedbadger & @studiobmallorca