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A story made with soul - die Kartik Research Kampagne von Fotograf Aaryan Sinha, produziert von Elements Production Services
BRAND · 01.05.2026

A story made with soul - die Kartik Research Kampagne von Fotograf Aaryan Sinha, produziert von Elements Production Services

Für das indische Label Kartik Research realisierte Fine-Art-Fotograf Aaryan Sinha eine bildgewaltige Fashionstrecke vor einer rauen Steinbruchlandschaft. In der archaischen Umgebung treten Kleidung, Material und Landschaft direkt in Dialog – Stein, Staub und Horizont verstärken die haptischen Qualitäten der Kollektion.

Die Produktion blieb natürlich in der Familie -  ELEMENTS Production Services, mit seiner Mutter, der wohl erfahrensten Producerin des indischen Kontinents, Harsha Sinha an der Spitze.

"Some productions leave a mark not for their scale, but for the people and emotion they carry. This one was personal. Produced for my son, Aaryan Sinha, who was behind the lens, it unfolded alongside another mother–son duo: Kartik and his mother, whose quiet bond brought something deeply honest to the frame. The shoot took us to a sandstone mine in Jodhpur — raw, untouched, and vast.

Aaryan had discovered the space a year earlier, capturing an image there that would later be shortlisted by Dior. Returning to it felt like a quiet homecoming. The terrain — all soft pinks and weathered gold — held both edge and stillness, offering a perfect counterpoint to the textures we were about to introduce. Kartik Research, an artisanal label known for its rooted design language, brought garments rich with handwork, embroidery, and memory. Each piece found its place against the backdrop, the palette of the land in quiet dialogue with the fabric.

Watching Kartik and Aaryan move in sync — pushing the frame, trusting their instinct, almost without words — was the kind of magic that can’t be staged. There was no chaos, just deep attention. And the presence of their mothers, grounding the energy with quiet support, made it all the more special.

As a producer, and as a parent, this one meant something more. It wasn’t a shoot chasing scale — it was a story made with soul. And that made all the difference." Harsha Sinha, Founder Elements Production, India.

Aaryan Sinha arbeitet reduziert und filmisch. Die Protagonisten wirken in sich gekehrt, fast eins mit der Umgebung, während die Looks – geschichtet, handgearbeitet und detailreich – geerdet und selbstverständlich erscheinen. Die Serie konzentriert sich auf Materialität und Atmosphäre.

Kartik Research mit Sitz in Neu-Delhi bewegt sich an der Schnittstelle von zeitgenössischem Design und traditionellem indischem Handwerk. Die Kollektionen entstehen in enger Kooperation mit regionalen Handwerkern, Webereien und Stickereispezialisten. „Research“ steht dabei für die kontinuierliche Auseinandersetzung mit kulturellen Einflüssen, Textiltechniken und Subkulturen, die in moderne Silhouetten übersetzt werden.

Aaryan Sinha arbeitet zwischen Fine Art und dokumentarischer Fotografie und beschäftigt sich mit Themen wie Erinnerung, Identität und Landschaft. Seine Arbeiten wurden international gezeigt, u. a. im Rahmen des Foam Talent Programms in Amsterdam, und sind Teil der Sammlung der Deutsche Börse Photography Foundation.

Mehr Arbeiten von Aaryan Sinha und Elements Production Services via gosee.news.

GoSee : kartikresearch.com

Credits

Client
Kartik Research
Fotografie
Aaryan Sinha

Über Elements Production Services Pvt Ltd

Elements is a production service company in India with offices in Mumbai and Delhi. We offer production services for still photography and commercials in India.

Ever since it was established in 1999, ‘elements’ has been recognized as a premier production services
company – grounded, solid, strong. Just like the ‘earth’.

With a unique mix of research and production expertise, every photography and filmmaking assignment is completed with professionalism, and a passion that burns like ‘fire’.

Because time and money are always of the essence, creative and cost effective solutions are customized
for every assignment at the speed of the ‘wind’.

A record of seamless productions completed for companies, agencies, photographers and directors from all over the world has resulted in partnerships with that flow as easy as ‘water’.

Experienced. Expert. Committed. Dedicated. Enthusiastic. That’s the team production professionals
, researchers, fabricators, and specialists at ‘elements’, and that’s their ‘spirit’.

All the ‘elements’ of a good picture, both moving and still.


We handle all facets of production and our clients are from India as well as other countries who want to shoot in India.

We have lately started handling productions outside India.We have focused on on talent and technology and introduced our clients to the same.

GoSee : gotoelements.com

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