For the campaign “1,000,000 Miles for Tremfya”, photographer Alex Telfer turned to expansive, cinematic landscapes. The visuals were captured in the Redwood Forest, along the Sonoma Coast and at Lake Tahoe – locations that perfectly convey the scale and atmosphere at the heart of the campaign.
Working alongside Area23 New York, Telfer developed a visual language built on light, timing and atmosphere. Over the course of ten days, the production travelled across Northern California in search of the perfect moment – resulting in imagery that feels both minimal and epic at the same time.
“Over the past year, I’ve been working on this campaign with Area23 New York for their client, Tremfya. For 10 days our production travelled throughout Northern California shooting epic scenes in the very best light. The success of this campaign has directly led to phase two, which I will be able to share shortly.”
The strength of the campaign lies in this balance: carefully produced, yet never overworked. Landscape, light and staging take center stage – creating a visual journey that makes the scale of “1,000,000 Miles” truly tangible.
