The latest collection from label OUTERKNOWN can now be admired in PORTER magazine – and that on no less than exceptional athlete Kelly Slater. The professional American surfer founded the sportswear brand together with John Moore. The motifs were shot by Ben Weller at Jeffreys Bay in South Africa with production support from the sport loving producers at 10-4 AFRICA.
Kelly Slater on how it all began: “I created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way… the last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business, and I’m proud that we’re one of the few taking the lead.” outerknown.com
After the great success of their cooperation with British designer Henry Holland (GoSee reported), MRP aka MrPrice teamed up at the end of 2015 with style icon Poppy Delevingne for the 2016 winter looks. That means: Poppy is the face of the OAKRIDGE campaign, which was produced by 10-4 AFRICA. And the best part is: All profits go to the MRP Foundation. The collection is made up of sexy sets and maxi dresses, all inspired by Poppy's own, Bohemian looks. It Girl Poppy Delevingne was photographed by Kevin Mackintosh in London. Set design was in the hands of Daryl McGregor. mrp.com//jump/lookbooks/Poppy-Delevingne & mrpfoundation.org
It was off to Zanzibar for US model Chanel Iman and Chrissy Teigen, the wife of musician John Legend, and up-and-coming Brazilian star Sofia Resing. In the luggage of 10-4: selected bikinis for US SPORTS ILLUSTRATED. The three beauties were shot by photographer Ruven Afanador. Smooth production of the sexy shoot was guaranteed by the professionals from the production company 10-4 AFRICA. Hair was done by Peter Butler with make-up by Joanne Gair. The making-of film for the shoot with the very musical Sofia on the one-of-a-kind beach in Zanzibar can be seen here: youtube.com/watchSofiaResing .
10-4 AFRICA produced the spring campaign of PHILLIP LIM 3.1 with supermodel Liya Kebede. The sensational campaign was photographed by Viviane Sassen in Addis Abeba, Ethiopia. Phillip Lim tells GoSee about the campaign: “This season, we pushed the boundaries even further by asking a world-renowned model to join us in this guerrilla affair; we asked her to do this in her home country with her actual family. The model is Liya Kebede, and her home town is Addis Ababa, Ethiopia where she grew up with her four brothers and where her parents still live. Liya is also passionately devoted to her role as a maternal health advocate. We are enormously grateful to Liya and her family for being part of this special moment and welcoming us to their home.” We have the motifs for you on GoSee. 31philliplim.com
PORTER magazine published an editorial with model Constance Jablonski, which was produced in the middle of the astounding 'Safari Heartland' by the production company 10-4. The spread was shot with plenty of tribal looks and graphic fashion items including boots & bike in Tansania by Boo George. Hair was done by Samantha Hillerby with make-up by Emma Kotch and styling by Havana Laffitte.
