CD

"It’s your life. Make it extra." – While Jacob Schweppe, a German-born watchmaker and silversmith, was not the first to discover carbonation—that credit goes to the English chemist Joseph Priestley—he did develop the groundbreaking "Geneva System" starting in 1780. Using this compression pump, he succeeded in 1783 in bottling sparkling water on an industrial scale and ensuring its shelf stability for the first time. This marked the birth of Schweppes, so to speak.

For Schweppe…

Meet the "CEO"—or Chief Excitement Officer—who will enthusiastically introduce you to the brand-new VW ID.Cross. The launch campaign for the all-electric Volkswagen ID.Cross was created by the renowned creative duo Frithjof Ohm and Matthias Pretzsch.

"We had the opportunity to shoot the comprehensive launch campaign, which has just been released on Volkswagen websites, social media, and other digital and non-digital channels." — Frithjof Ohm incl. Matthias Pretzsch, creative…

Sarah Schwarz is one of those creative leaders who not only design brands but rethink them strategically. Following positions at MEIRÉ, THJNK, PEEK & CLOPPENBURG Düsseldorf and, most recently, as Global Creative Director Digital at WELEDA, she now advises companies through her own studio on brand development, digital design systems and transformation processes. In this GoSee interview, she talks about the Weleda rebrand, consistent brand management, design systems, and why…

Unique taste for sparkling moments. - Stylist Max Faber was responsible for the liquid and food styling of the new campaign. The agency in charge was VML with Executive Creative Director Bruno Damiano.

VALSER is a natural mineral water from the Swiss municipality of Vals in the canton of Graubünden. The springs are located in the Vals Valley at an altitude of approximately 1,250 meters above sea level. The water flows for about 25 years through the alpine rock of the…

Sport – it evokes powerful emotions in young and old alike. It unites us in joy and sorrow. And even though many teams have already been eliminated from the 2026 World Cup, we're still keeping our fingers crossed for our second favorite team. Because: the heart makes the difference.

We're showing you the latest EDEKA 2026 World Cup campaign spot with food styling by Max Faber on gosee.news.

For the 2026 FIFA World Cup, EDEKA, together with its lead agency Jung von Matt (JvM)…

In collaboration with the agency Scholz & Friends, Christian Lohfink created the current McCafé campaign for McDonald’s Germany. Nadine Gottwald was the Creative Director, and Natasha van Velsen handled the styling.

Drinks as an expression of personal identity – that's the premise of McDonald's Germany's new marketing campaign, "The new McCafé Drinks: For your individual lifestyle moment." The campaign features a vibrant color palette (lots of pink, yellow, and neon colors)…

Jörg van der Vegte joined Jung von Matt as an intern in 2015 and today is one of the youngest Creative Directors the agency group has produced to date.

His work combines strategic brand building, emotional storytelling and contemporary pop culture. What drives him is a strong sense of timing, attitude and the emotional impact of great campaigns. Underpinning this is a distinct sensitivity for aesthetics and a confident eye for modern visual language, which he consistently…

We live in a time where brands are producing more content than ever, while attention has probably never been harder to earn. That raises a simple but important question for Patrick Skrypczak: How do you create work people actually care about?

Working across large-scale social-first productions, international launches and highly complex content ecosystems, Patrick moves between strategy, creativity and execution. Most recently, he has been shaping large-scale social-first…

Who doesn't know that typical travel feeling that sets in when you're finally on the plane and look out the window just before landing? Pure anticipation! The BRITISH AIRWAYS Reflections campaign captures this very special moment by showcasing spectacular landscapes from a passenger's perspective through the airplane window.

The Reflections campaign was developed as an extension of the brand platform "A British Original" in collaboration with the agency Uncommon Creative…

Baseball star Ronald Acuña Jr., an Atlanta Braves outside hitter, is the face of the campaign for the new NIKE Diamond cleats.

The Berlin-based agency ONE HUNDRED BERLIN handled the campaign's post-production, and Gianni Gallant was the photographer.

Venezuelan-born Ronald Acuña is considered one of the most complete players ("five-tool players") in modern MLB: In 2023, he became the first player in history to hit over 40 home runs and steal over 70 bases in a single season…

Marco Bienek took on Creative Concept & Art Direction for the current Daylon sunmilk campaign – capturing relaxed settings with young adults spending a day in the sun. Daylong™, developed by Galderma, stands for dermatologically developed sun protection from Switzerland.

With nearly 20 years of experience across Europe, Asia, and the US, Creative Director Marco Bienek brings an internationally shaped perspective to his work. Earlier in his career, he worked at Heimat Berlin…

Graubünden takes the next step – bringing its iconic ibex duo Gian and Giachen into a new visual reality. The campaign was produced for Graubünden Ferien with the production company Analog Digital (Exec Producers: Tomasz Zmigrodzi, Tomasz Kosinski), while AIO Post handled AI technology, generation and postproduction.

AIO Post developed a fully AI-driven production in collaboration with Wirz – demonstrating how high-end commercials can now be realised entirely through AI.

At the…

A capsule collection made for you – Per Appelgren photographed the 'colors by OCCHIO' campaign for the lighting manufacturer OCCHIO and also directed the campaign video shown here.

The campaign promotes the new color palette of the lighting series: six newly curated colors expand Occhio's design spectrum. All 'colors by Occhio' lights are finished using an elaborate wet-paint process. The result is exceptional color depth, a flawless surface, and a distinctive look. Finely…

A car shaped by contrast. Designed for every climate. – For the 2026 winter campaign of the new Volvo EX60, Transportation photographer Patrik Johall and his team followed the seasons through Sweden.

In the north, they experienced true winter – clear air, untouched snow, and light that renders every surface sharply. A landscape that reflects the clarity and poise of the EX60. Further south, where winter is slowly easing, they captured the gentler side of the Scandinavian…

For the current Dacia campaign, Sébastien Staub photographed the Sandero, Stepway, Jogger, and Duster models in the port city of Marseille. The result is a visual world that skillfully blends the brand's outdoor-oriented character with a Mediterranean atmosphere.

The shoot took place directly on the waterfront and in the urban coastal landscape of southern France. Sun, sea, and clean graphic surfaces form the visual framework for the vehicles - minimalist, modern, and with…

Valentin Mühl was commissioned to create the new "Big Rösti" visuals for McDonald's Christmas campaign in Austria.

The agency in charge was DDB Vienna, with Chief Creative Officer (CCO) Thomas Tatzl, Creative Directors Virginia Wilhelmer and Christina Mer Hofmann, Copywriter Nikolaus Leischko, CEO Andreas Spielvogel, and Strategy Lead Lisa Sugar.

On the client side at McDonald's Austria, those responsible included Dipti Paranjape (CMO) and Reka Vass (Head of Marketing). The…