Fashion and art are made for each other – a fact Wormland's new Spring/Summer 2015 campaign clearly demonstrates. Top model Sam Webb posed for the camera with which Ali Kepenek shot these most impressive images. Smart, progressive and equally cool and cultivated is the look of the newest Spring/Summer styles in the artistically composed photographs taken, among other places, against the backdrop of the historic Palm House in London's Kew Garden.

This liaison of fashion, art and design paired with the entire world of trendy brands – from cool basics to high fashion – characterizes the philosophy of Wormland. Unlike previous shoots, this one focuses more on the clothing and a cool, elegant look. Progressive, crisp and full of character is the vibe in these visuals, for which once more, internationally renowned protagonists have come together on this breathtaking set.

"This is what makes the Wormland look so special. Our campaigns are not based on old successes, but instead, we continuously try to show sides of Wormland nobody has ever seen", Head of Marketing and Creative Director Dirk Koeberle tells GoSee. "Sam Webb represents coolness just as much as self- and style-confident elegance."

Ali Kepeneks photographs for Wormland, soon to be seen in print ads and the Wormland online magazine – will be an eye catcher on the wormland.de website as well as on the screens and in the shop windows of the Wormland and Theo stores. A making-of video made at the campaign shoots – shortly viewable on www.wormland.de – grants an additional, exclusive behind-the-scenes look.

From trendy basics to high fashion brands, this season, Wormland presents once again the multifaceted richness of the fashion world. "Giving our customers the broadest possible range of brands, in the midst of an ever-changing environment – that is our guiding vision, and is also what we wish to express with this new campaign", explains Oliver Beuthin, CEO von Wormland.