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“Advertising must tell stories.” – the fifth German Brand Award for CHRISTIAN ANGERER and his client INTERLIVING
ACTOR · 03.07.2025

“Advertising must tell stories.” – the fifth German Brand Award for CHRISTIAN ANGERER and his client INTERLIVING

For the fifth time, internationally active photographer Christian Angerer has been honored with the German Brand Award for his cinematic campaign work with Interliving. Focus: Actor Henning Baum as a charismatic testimonial.

According to a recent analysis by Dossier magazine, Angerer's work was honored with 59 creative awards in 2024 alone. But anyone who knows Christian Angerer knows: Awards aren't the goal – they're the response.

"Awards are flattering, but the decisive factor is the client's success. Advertising must tell stories that touch – and sell. Everything else is a nice touch." – Christian Angerer, photographer.

What makes these projects special? "A strong campaign needs a strong client. Courageous. Smart. With flair. With Interliving – Frank Stratmann, Katja Sladky, Jessica Biondi, and the entire team – you feel that in every moment. It's true teamwork." says Christian Angerer enthusiastically

Angerer is not only a sought-after, internationally active photographer, but also the founder and CEO of HUCKLEBERRY FRIENDS AG. HUCKLEBERRY is not a traditional agency – or rather, not an agency at all. Rather, it's a global creative network with over 380 specialists, established for over 25 years: from strategists and designers to software developers, media and post-production professionals.

No pitches. No showreels. No client testimonials on the website. No self-promotion. No social media. No award lists. The motto: "We're not the center of attention – and therefore not in anyone's way." They work discreetly, even selectively – and often behind the scenes for some of the best international agencies. As a one-stop shop or as an integral part of a larger team.

The projects? Multifaceted. International. Distinctive. Software solutions, proprietary e-commerce solutions, AI middleware in the cloud to intelligently connect complex systems. Professional recording studios. TV commercials. Storytelling. Branding. Campaigns. All under one roof – all from a structured, international network.

Part of this network is a photographer who takes pictures that seem like excerpts from a film. Whether in Cape Town, Paris, Barcelona, ​​New York, or Venice – Christian Angerer tells a story with light and creates motifs that you don't just look at, but feel. Christian doesn't create advertisements that go unnoticed – instead, he creates images that you immerse yourself in. That stand out. And that you remember.

With almost a quarter of a million followers on Instagram, Angerer is one of the few photographers who combine international reach, storytelling, and artistic quality. And his pictures? Real advertising stoppers. Stories in a single frame.

Credits

Photographer
CHRISTIAN ANGERER

About CHRISTIAN ANGERER

Since 1985, Christian Angerer has worked in the world of media, steadily drawn to one thing above all: cinematic photography. The kind of image that doesn’t just capture a person — it captures a feeling, a moment, a story. Whether in advertising, portrait, or fashion, Christian's approach is always human-focused and story-driven. His work is shaped by experience, instinct, and a lifelong curiosity about people. Over the years, he’s collaborated with clients across the globe. He has received numerous awards for his work on the international stage, including ADC and Cannes Lions.

GoSee : christian-angerer.com

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