DB Cargo has embarked on a Festival Tour 2023 and is delivering to the headliners among the festivals in a climate-friendly way, of course, with beer, merchandise, and many more festival necessities. “We thought it deserved a hymn. Sung by people who love to deliver festival beer and are extremely good at it. And we can tell you this much right now: Boy, did they deliver!” DB CARGO.
The spot for the hymn was shot by Sven Schrader, and at his side was hair & makeup expert KARINA ASMUS.
The serious background: Each year, railway transport by DB Cargo reduces the CO2 emissions in the transport sector by up to seven million tons. With around 20 percent of the overall CO2 emissions, the transport sector is the third-largest cause of greenhouse gas emissions in Germany, after the energy sector and the industry. Around one quarter of climate-damaging gas is caused by heavy-duty vehicles.
“It’s a fact that freight trains cause less emissions than heavy-duty trucks. But it is also a fact that its hard to imagine freight transport entirely without trucks. Which is why we call it combined transport, where each means of transportation can contribute to its best abilities.” Dr. Sigrid Nikutta, Chairwoman of the Management Board DB Cargo and Member of the Management Board Freight Transport Deutsche Bahn.
According to experts, the amount of traffic on German roads will increase considerably in the years to come. At the same time, the German Federal government has committed to reducing CO2 emissions in the transport sector by 42 percent compared to the reference value from 1990.
GoSee : wirsindgueter.de/festivals & karinaasmus.de
