Parallel to the production of four TV spots for OLB featuring players from the German women's national soccer team (topics: "Fighting Spirit," "Fund Savings," "Credit Card," and "Fixed-Term Deposit"), a series of four photographic key visuals was created. Behind the camera: ADRIAN T. KUBICA.
The shoot took place in tightly scheduled time slots and was fully integrated into the ongoing film production. The planning and implementation of the motifs were carried out in close coordination with the director, agency, and production team – meticulously prepared, efficiently executed, and designed with minimal casting requirements.
The result: a visually coherent set of strong, distinctive visuals that fit seamlessly into the overall campaign while simultaneously serving as independent statements.
Oldenburgische Landesbank Aktiengesellschaft – OLB for short – based in Oldenburg is a financial institution that serves its customers under the OLB and Bankhaus Neelmeyer brands. OLB has been the official partner of the German women's national team of the German Football Association (DFB) since August 1, 2024.
The agency responsible was thjnk, and the spot was produced by Markenfilm.
