Photographer Stefan Thurmann is known for his precise lighting, as is clearly evident in this work for Lidl and the agency Scholz & Friends.
The images utilize harsh, directional light reminiscent of late summer sunlight. The long shadows and the refraction of light through the glass further enhance the effect, instantly transporting us to a cozy, relaxed weekend mood.
The production skillfully shifts the image of the global player Lidl from "discount" to "affordable premium." Scholz & Friends employs a trendy, modern lifestyle aesthetic familiar from magazines like Kinfolk or Cereal.
Hamburg-based Stefan Thurmann specializes in food, liquid, and still-life photography and is represented by the Hamburg agency JULIA WALDMANN.
Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
GoSee : juliawaldmann.com
