The label UFFF was founded in 2017 by Lebanese-German designer Youssef Hotait and offers menswear which masterfully combines would-be contrasts between elegance and comfort – and this 24/7. Soon, UFFF will also bring you fashion for underneath: we can hardly wait for the launch of the UFFF Men’s Underwear collection. The launch campaign was photographed by Gary ENGEL c/o HILLE PHOTOGRAPHERS with dancers Matias Oberlin, soloist at Hamburg Ballet, and Columbian David Rodriguez, born 1996 in Medellin and also c/o Hamburg Ballet. CD was Florian Funk, with styling by Carlos Oliviera and grooming by Giovanni Rivas.
About – Matias Oberlin was born 1996 in Santa Fe, Argentina. After starting his dance education in his hometown, he continued to study at the School of The Hamburg Ballet where he was a recipient of a scholarship from the Pierino Ambrosoli Foundation. Mr. Oberlin joined The Hamburg Ballet in 2014 and was promoted to soloist in 2018. His repertoire with The Hamburg Ballet includes Günther in The Nutcracker, The King in Christmas Oratorio I-VI, Gaston Rieux in The Lady of the Camellias, and Brother Lorenzo in Romeo and Juliet. He has also danced solos in George Balanchine’s Liebeslieder Walzer and Brahms-Schoenberg Quartet. Mr. Oberlin was involved in the creation of John Neumeier’s Beethoven Project and Braulio Alvarez’s Pain Pushed me Forward. In 2017, he choreographed Flash for The Hamburg Ballet’s Young Choreographers programme.
About – UFFF IS A WORD USED TO EXPRESS A SENSE OF RELIEF, SATISFACTION, FREEDOM & AROUSAL WHICH IN MOST CASES IS A REASON BEHIND MOTIVATION AND EVENTUALLY PROCEEDING TO ACTION. IT FALLS PERFECTLY WITH THE WAY I WANT THE CUSTOMER TO SEE THE BRAND, THE COLLECTION AND THE FEELING WHEN HE WEARS IT. GoSee : ufff.de
