In the new AIGNER campaign – conceived by THE GARAGE from Munich – the topic of the collection was consistently realized: “Kaleidoscopia” stands for diversity and multifaceted fashion paired with endless ways of expressing individuality. The Spring/Summer 2017 collection offers room for variation and has just the right styles for everyone to express their personality. Just like a kaleidoscope with its myriad of different colors and shapes, which are recombined again and again.
Photographed and staged by photographer Terry Tsiolis was international top model Toni Garrn, and the highlight of the campaign: together with Anastasia Iwanowa, Estelle Yves and Emma Xie, they represent various different types of women and thus stand for different personalities and variety.
And the setting with the different backgrounds also reflects the topic. A variety of patterns and colors are a consistent theme throughout the AIGNER Spring/Summer 2017 collection, and mauve along with dark plum, muted tan and soft smoke gray are among the dominating color palette. The focus was not only on the personalities of the powerful quartet but on the products of the new collection: the four models perfectly staged the highlight bags such as the AIGNER signature bag Cybill in unusual models or new models such as Pina, Bella or Nica .
Creative Director Nick Stasch and Art Director Mischa Bakman from THE GARAGE realized the modern looks.
