At AIGNER, the signs all point to love – the Spring/Summer 2018 collection of the label picks up where it left off last season. #AIGNERLOVE focuses on the love of the brand, product and philosophy of AIGNER. The collection is inspired by pop art from artists the likes of Keith Haring and James Rizzi, and the vibe of the 90s can be felt through and through. The campaign was realized with a street style look by THE GARAGE from Munich with Creative Director Nick Stasch, AD Mischa Bakman and Graphic Designer Armin Brenner.
The #AIGNERLOVE campaign was photographed at the Milan Fashion Week this fall in a shoot by street style photographer Tommy Ton with five international influencers: Veronika Heilbrunner (D/A/CH), Stefanie Giesinger (D/A/CH), SooJoo Kim (Korea, Malaysia, Thailand), Ascia (Middle East), and Tatjana (Indonesia). The campaign is appearing in leading fashion & lifestyle magazines in all countries where AIGNER is represented – from Europe to the Middle East and China. A magazine was designed in parallel for which the collection has been redacted. Still life photography was taken care of by the duo Felix Brandl and Jens Utzt.
Playing with contrasts has an important role in the #AIGNERLOVE collection: On one hand, there are lovely designs in bright, clear colors and trendy patterns, while on the other, you can find tough cuts with screws, eyelets and lacings. Alongside a basis of black & White are the highlight colors Candy Pink, Raspberry Pink and Poppy Red plus spots in True Blue, Ultra Green and Sunny Yellow. Following in the history of the label, the well-known – and typical for AIGNER – Burgundy can be seen now and again.
