On 1 June 2018, the new AIGNER "WUNDERKAMMER" campaign officially kicked off the Fall/Winter 2018 season. Curiosities, antique relics and mystical treasures – the miraculous chambers of the late Renaissance and Baroque eras inspired AIGNER Head Designer Christian Alexander Beck in creating the new collection. The multifaceted collection was artistically interpreted in the campaign and realized in collaboration with THE GARAGE and well-known London-based multimedia artist QUENTIN JONES.
QUENTIN JONES' work is marked by an assembly of different elements into unique collages, which are consistently conceived for all media channels. The large number of patterns from the AIGNER collection, the special designs of the AIGNER bags and the progressive styling served as the basis for the artistic process. The patterns were individually altered and edited for the collages.
Plus, ANNA JAGODZINSKA was photographed by Quentin Jones in Paris, integrating her perfectly into the collages. The shots for the film production with a stop-motion look to go with it were also made during the shoot. From the start, we designed the concept and worked on a cross-media basis so that the look of the campaign is represented in all measures and across all media channels such as print, online, POS and the usual social media channels.
In the catalog for the Fall/Winter season, the motifs together with the still life images of all product lines from bags, fashion, accessories to jewelry, sunglasses and shoes form a harmonious synergy which offers insight into the entire world of AIGNER. The still life photos were realized by Munich-based photographer team FELIX BRANDL and JENS UTZT.
Extravagant leather looks, trendy sweaters or fringed looks paired with unusual bag models are still front and center, but are underscored by the artist's signature illustrations. The result is a composition with something to discover for the viewer again and again – in combination with the designs, the styles unfold their full effect. Artistic realization as well as cross-media conception of the campaign reflects the zeitgeist and manifests the modern and international orientation of the AIGNER brand.
From THE GARAGE, CEO and CD Nick Stasch, Art Director Mischa Bakman and graphic designer Daniel Fuchs were in charge of realization. We are delighted that NICK STASCH is supporting the GoSeeAwards this year with his expertise in the areas of fashion photography and campaigning.
