Tim Tyson photographed entertainer Bill Kaulitz in Berlin for a behind-the-scenes shoot for the current SYOSS campaign.
Bill Kaulitz is a SYOSS brand ambassador – and in this role, he is tasked, among other things, with celebrating the "power of hair" as a means of expressing individual identity worldwide. No problem for the versatile Bill.
The result is a collection of intimate and spontaneous moments, a blend of backstage atmosphere, beauty staging, and modern celebrity content, far removed from stiff, glossy productions.
The collaboration with the Tokio Hotel frontman, which launched in March 2025, is based on the brand claim "You. Intensified."
Incidentally, in addition to classic hair care (such as the Keratin Shampoo & Conditioner range), the consummate entertainer also promotes the brand's eyebrow styling products in the "Brows Intensified" campaign.
Syoss, developed in 1977 in Osaka, Japan, by hair experts Sharp and Yamahatsu in collaboration with professional hairdressers, is a successful hair care brand owned by the Henkel Group. It brings professional salon performance to drugstores at affordable prices. Positioned in the premium mass market, the brand encompasses three core segments: hair care, styling, and coloring.
Photographer Tim Tyson is represented by the Hamburg-based agency DOUBLE T.
