The new campaign for HANRO OF SWITZERLAND was realized by Sven Jacobsen in Iceland. Creative responsibility was in the hands of Mareike Finke from the advertising agency AGENC in Hamburg. Styling was taken care of by Yilmaz Aktepe, and Peggy Kurka provided the fresh look of model Milly in unison with the raw nature of Iceland. “It was bitter cold, but brave Milly was still happy to lay down on the moss naked anyway,” the photographer says tongue in cheek about the shoot. From the client, Anja Fourier supported production, which was organized by Speedball Productions with Vlens Müller-Feller.
The history of the renowned lingerie manufacturer goes back to the 19th century. The HANRO creative team develops new lingerie creations time after time with lots of attention to detail and a clear signature. The timeless design convinces with a fine balance between classic and modern. High-quality adornments give each undergarment a hint of luxury.
The OLD KHAKI Winter 2017 collection was photographed by Sven Jacobsen with his team outside of Cape Town in the wilderness of South Africa. Creative Director was Mike Ipp from the agency thisisyourcanvas.co.za, and Art Director on set was Michelle Baron. Styling was taken care of by Robynne Kahn, with hair & make-up by Renee De Sambento.
Just as cool and unpretentious as the fashion from OLD KHAKI is their wonderful brand philosophy: “Let’s not kid ourselves. Old Khaki is not magic – our clothing doesn’t mysteriously transform you into someone else. You know who you are (or you should), and choose clothing that allows you to express a personal sense of style. And this is where Old Khaki comes in. You wear it in a way that reflects who you are. It doesn’t define you. Old Khaki clothing is well made, durable and affordable. But, above all, it is unaffected. It doesn’t need to make a statement. We’ll leave that up to you.”
