Özge Efek ist Fashion Stylistin und Art Director mit Sitz in Mailand, Italien. Sie erarbeitet mit internationalen Magazinen und Modemarken redaktionelle Strecken, kommerzielle Shoots, Videoclips sowie Spots. Ihr Styling besticht durch Authentizität, Mut und Trendgespür.
Vor kurzem launchte sie ihre eigenes Schmuck-Label names EFEK. Inspiriert ist es von antiken mesapotamischen und anatolischen Schmuckstücken. Özge erwarb ihren M.A.-Abschluss in Modewissenschaften (Universität Bologna) und ihren BSc-Abschluss in Internationalen Beziehungen (METU). Sie spricht fliessend italienisch, englisch und naürlich türkisch. Hier unser Kurz-Interview mit Özge für Euch auf GoSee.NEWS :
How do you prepare for a new fashion season?
I reset my brain and get rid of what’s left in it from the last season to make some room for new ideas. Changing countries sometimes (coming from Turkey) makes my mind reflect more, and I try to analyze and guess what will come next. I keep an eye open for international news, trends and events because I believe that fashion is not isolated from world affairs and politics.
Which designers can you recommend for our readers?
How did Covid affect your work?
Traveling became harder. I am not booked as much from abroad as I was before, and Italian or Turkish production companies are often unable to organize international shoots.
Eco-fashion and sustainability in fashion – your point of view?
I believe that eco-fashion and sustainability are now growing trends, but I’m not sure if it is really possible to reduce the impact on the environment (by creating only eco-fashion capsule collections etc.), whether through raw material sourcing, the actual manufacturing process, or the disposal of waste. I am doubtful about this issue.
Tell us about your accessories? Your collection?
I launched my jewelry brand ‘Efek’ after being in love with antique Mesopotamian & Anatolian jewelry for years and years. The collection has two main lines: Antique pieces and contemporary pieces designed by me. All products are in 925 or 800 silver or plated in 22ct gold. Most of Efek jewelry is either a one-off or a limited piece and has a story. I love symbols like Kybelé, Sahmeran, the Nazar sun, snakes, the moon, the eye... so my jewelry is also full of symbols :)
Which city or region do you consider trendy at the moment?
I wouldn’t say trendy, but the next destination that I’d like to see for inspiration would be Andalusia or Mexico. What is your next move? I want to launch an Efek website and get started with e-commerce, accompanied by a S/S ‘22 press day presentation. I’d also like to organize the campaign shoot for my brand with a few real people and model friends. I have an upcoming editorial project in Paris, and I’d like to travel/work somewhere totally different this year.
REFERENCES
Publications: Vogue (Portugal), Vogue (Russia), Vogue (Italy), Interview (DE), Marie Claire (Malaysia), Marie Claire (Arabia), L'Officiel (Poland), L'Officiel (Indonesia), L'Officiel (Middle East), L'Officiel (Malaysia), L'Officiel (Ukraina), L'Officiel India, Vision (China), DNA (MX), Collectible Dry (IT), Metal (ES), Hunger (UK), Schön! (UK), Le Mile (DE), Redmilk (IT), Vanity Fair (IT), Glamcult (NL), Based Istanbul (TR), Cosmopolitan (Serbia), Woman (Slovakia)