For the Black Week 2024 campaign of BEST SECRET, fashion photographer Per APPELGREN embraced a combination of drama and movement. The campaign showcases curated collections from international fashion brands, using dynamic imagery to highlight the unique atmosphere of Black Week. Through the skillful use of light, perspectives, and motion, Per creates a visual narrative that emphasizes the luxury of the featured fashion.
The visual execution of the campaign demonstrates how fashion and movement harmonize, presenting the aesthetics of the collections in a fresh, modern context.
CREDITS
Photographer: Per Appelgren c/o BOSCHtoBANRAP
Models: Katya, Andreas, Samba, Anna
Production: WOLKN Productions
Hair & make-up: Denise Grundmann c/o ArtNest
Styling: Marcello Bona c/o ArtNest
1st Light-Op: Liam Mulligan
2nd Light-Op: Joe Smith
Digi-Op: Michael Peterson c/o Nitty Gritty Berlin
Hair & make-up assistance: Lisa Breitfeld
Styling assistance: Ferran Anhof
Retouch: Bird Imaging
Moving image: Mette Nordvig
Shot at Oat Milk Studios Berlin
