Inspiration can be found by anyone that is looking for it. ERCO lights have opted against classic product advertising. Journalistic storytelling is now at the heart of their communication. Photographer MICHAEL HEINSEN created the stylish black and white campaign images, running alongside videos stories that are currently being shown on all the relevant social media channels. The print adverts are being will be promoted in the world’s leading architecture magazines and selected publications such as Wallpaper and Designboom.
Michael HEINSEN shot the attached images for ERCO architecture lighting. Concept and art direction by Marcus Kaspar, Jan Fröscher and David Kuntzsch, all three c/o ERCO. Stylist Kirsten HERMANN c/o BIGOUDI joined them on the wonderfully lit set, joined by hair and make-up artists Rebecca J. HERRMANN and Julia SERGIENKO, both c/o LIGANORD. Art Buying & production by akku artproduction.
About - ERCO has its headquarters in Lüdenscheid, an industrial town steeped in tradition, right in the heart of Germany. The majority of the staff work here in the Design, Production, Sales and Administration departments. In addition to these, there are the employees in the offices and showrooms around the globe. The ERCO plant consists of price-winning industrial buildings as a living expression of the corporate culture. Several thousand luminaires leave the factory every day - heading for buildings on all continents and meeting the safety regulations of these destination countries. The production and testing processes are subject to strict, certified standards, which ensure that our products will provide a long functional life. erco.com
