Stefan Hohloch also photographed the current campaign for DEN BADS, Germany’s anti drugs and drink driving union. His images knowingly play on the printed labels – they clarify how irresponsible drinking can harm you and those around you. The press release states: "We emphasize this thought with bottle labels, of which we change the text: At first sight, they seem like normal alcohol labels. But if you read carefully, you become witness of a tragic and shocking story involving too much alcohol. For this, we use well-known indications – like 10 years, 25% or 750 ml. And put them into a new context." bads.de
GoSee also presents a personal project by Stefan Hohloch. The series stars the highly photogenic Grcic Chair One, captured from unusually lively perspectives.
