With sunshine, lightness, and human connection, the new Christmas campaign from dm-drogerie markt surprises. Developed by HeimatTBWA and directed by photographer and director Sophie Schwarzenberger, it avoids classic Christmas symbolism, focusing on warm, natural images.
The director tells the story of Christmas through people – not seasons. Her cinematic approach highlights closeness, touch, and everyday intimacy: We visit each other. We come together. We take time for each other. And it is precisely these moments that make Christmas what it is.
'This year, we wanted to create a campaign that doesn't rely on the usual Christmas symbols and stories, yet still conveys the essence of Christmas in a warm and human way. In our collaborative work, it is the people who constitute the true essence of Christmas - not the season. It's about the little moments that connect us,' says dm.
With this campaign, dm and HeimatTBWA are deliberately positioning themselves beyond the usual holiday kitsch. Schwarzenberger delivers the perfect visual style: authentic moments, warm colors, genuine human connection.
Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
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