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Solomon & Winter : "Boulevard of Green" at the BFW for HESS NATURE, with MEY in Lisbon, MONTBLANC stills, plus a JOB offer on GoSee
ADVERTISING · 23.02.2016

Solomon & Winter : "Boulevard of Green" at the BFW for HESS NATURE, with MEY in Lisbon, MONTBLANC stills, plus a JOB offer on GoSee

Hamburg-based agency SOLOMON & WINTER organized and also realized in cooperation with Jung von Matt/Neckar and set designer Heidrun Tröndle the 'Boulevard of Green', an installation of "Slow Fashion" from the manufacturer of sustainable clothing HESS NATUR in the Berlin luxury Hotel de Rome as part of this year's fashion week.

"HESS NATUR took the opportunity to demonstrate how successful the combination of covetous fashion with sustainable trade practices can be." Bianca Winter from SOLOMON & WINTER tells GoSee. Besides the installation "Boulevard of Green" with a preview of the coming Fall/Winter 2016/17 women's collection, awaiting visitors was also a trend debate on the topic of: "Slow Fashion – Future or Utopia?". Discussions on stage were held by Dr. Eike Wenzel, founder of the German Institute for Trend Analysis and Future Research, and Dr. Alfons Kaiser, Managing Editor of Frankfurter Allgemeine Zeitung. hessnatur.com

SOLOMON & WINTER were in charge of casting for the campaign and the Spring/Summer lookbook of the traditional German lingerie manufacturer MEY. Photos were shot on location in Portugal by London-based photographer Jeremias Morandell with models John Halls and Maria Gregersen. mey.com

Plus, the client MONTBLANC relied on the art buying expertise of Hamburg-based agency SOLOMON & WINTER. And to realize the accessories and stills, they chose the young photographer Lina Zangers. Plus MONTBLANC just exhibited its watches from 18 – 23 January at the Salon International de la Haute Horlogerie (SIHH) in Genevy. montblanc.com

Credits

Client
Mey GmbH & Co. KGMontblanc GmbHHESS NATUR
Usage
Fashionweek Installation
Advertising Agency
Jung von Matt/Neckar
Art Director
Denise Dutka
Model
John Halls c/o Next LondonMaria Gregersen c/o Model-Management
Photographer
Jeremias MorandellLina Zangers, Lina Zangers

About Bianca Winter

SOLOMON I WINTER is a Hamburg based independent creative company specialized in art buying, casting and photo production for the commercial and advertising industry. The founding partners, Birte SOLOMON and Bianca WINTER, boast over 35 years of advertising experience. Their story started in 1996 when they first met in the art buying department of the BBDO network agency Economia.

With her love and passion for detail Birte SOLOMON went on to freelance for a broad range of clients as art buyer, casting director and producer. Birte SOLOMON quickly became a byword in the industry for unique and fascinating castings and remains relentless in her constant search for models and talent to capture the essence of her clients image needs.

Until the launch of SOLOMON I WINTER in Spring 2015 Bianca WINTER held the position of deputy Head of Art Buying at Germany’s number one creative agency „Jung von Matt“ for 14 years. She balances working with big names such as Peter Lindbergh, Terry Richardson, Camilla Akrans or Alex Prager with supporting and encouraging new creative talent from all over the world.  With her constant search for up-and-coming photographers Bianca is proud to have launched many promising careers by entrusting artists with charity as well as high-end projects.

Their mutual passion for fascinating imagery and facilitating art production has led to the formation of SOLOMON I WINTER. A partnership that connects you with the best artists and talent worldwide, promising a tailor-made solution for your brand and budget.

GoSee : solomonwinter.com

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