MONTBLANC Holiday Campaign von ADRIAN & GIDI c/o ANALOG / DIGITAL mit Solomon Winter und der Agentur MoA - Mutants of Advertising

The creative team ADRIAN & GIDI was responsible for illustration and animation for the MONTBLANC gifting campaign. The agency behind the project was Mutants of Advertising, led by CD/CEO Xenia Peeck, with production by ANALOG / DIGITAL and art buying by SOLOMON WINTER.

Presented in animations and stills are stylish creations and elegant classics for the new season. MONTBLANC was acquired in 1977 by the British Dunhill Group and has been part of the Swiss Richemont Group since 1993. The business is managed by Montblanc International GmbH, headquartered in Hamburg.

Client: @montblanc

Artists: @adrianandgidi at @analogdigital.tv

Creative strategy: Luca Rescheleit @lucatxtr and @moa_rocks

Creative direction: @moa_rocks

Art Buying : @solomonwinter

About Xenia Peeck

Sometimes, brands need to mutate in order to become more of who they truly are. Strong brands require visionary concepts and forward-thinking action.
Images tell stories, and text becomes imagery.

Our logo features a Tangram horse. It could just as well be a flamingo or a samurai — yet it’s always made of the same pieces. You can rearrange one piece, several, or all of them.

Mutation can happen in niche markets, launch as a new product, or reframe the bigger picture.

Let’s find out together what your brand needs!

MONTBLANC Holiday Campaign von ADRIAN & GIDI c/o ANALOG / DIGITAL mit Solomon Winter und der Agentur MoA - Mutants of Advertising

Credits

About Xenia Peeck

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