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Söderberg Agentur : culinary alpine landscapes for SEL DES ALPES, paper cuts for SYNOLOGON, set design for VODKA, vintage porcelain exhibition in New York, PATAGONIA Reportage, L'OFFICIEL...
ADVERTISING · 13.05.2014

Söderberg Agentur : culinary alpine landscapes for SEL DES ALPES, paper cuts for SYNOLOGON, set design for VODKA, vintage porcelain exhibition in New York, PATAGONIA Reportage, L'OFFICIEL...

The perfect job for Swedish still life photographer Niklas ALM: Swiss franz&rené AG commissioned him with the realisation of an unusual campaign for SEL DES ALPES, illustrating where the crystals come from. It was a dream come true for Niklas who teamed up with post-production expert Sofia Cederström who knew just how to recreate the Alps in food.

He took on an additional job for Destrito agency and their client SYNOLOGON. Paper cut artist Anton THORSSON c/o SÖDERBERG AGENTUR provided Niklas with support, creating a filigree tree of life with his scissors and a lot of attention to detail.

From day one FINLANDIA Vodka has pledged to be environmentally friendly. So it comes as no surprise that the new campaign images were photographed in a natural setting. And as one might expect from a good booze brand, the images feature eccentric characters and a great set design by Anna DOLATA. More exciting work by Anna can be viewed direct through SÖDERBERG AGENTUR.

Illustrator Maria RAYMONDSDOTTER will be showing her works on vintage porcelain at Lotta Jansdotter’s New York studio from late May. The private view is on 23.05.2014 – save the date! The studio is located in an old warehouse in the Gowanus, Brooklyn area, sells interiors objects and holds workshops. To find out more visit: jansdotter.com

WATCHOUT Magazine Nr. 6 presents ‘Origami’, a spread featuring Anton THORSSON’s paper creations as a backdrop for a watches shoot. Priceless pieces ranging from Rolex to Omega appear to be floating on paper waves. The paper artist designed the creative set for various electronic creations for DU&CO. Anton Thorsson’s works also provide a dynamic background in an accessories shoot for Italian edition L'OFFICIEL.

Oh to have a garden filled with bushes bursting with berries. Still and food photographer Roland PERSSON shot yummy berries for LUMENE cosmetics, created specially by SÖDERBERG Artist Anton THORSSON. The same team created a bold monochrome still for RESIDENCE magazine.

Kids love Lena SJÖBERG’s illustrations. In her new book ‘Ticke Tack’ the artist illustrates famous Swedish songs by Lennart Hellsing. Selma Sellerie and Peter Pastinake are amongst the main characters. Her book ‘Tänk Om’ (what if?) has been filmed and hits (unfortunately, probably only Swedish) cinema screens in October. Lena Sjöberg created a portrait of professional sailor Fredrik Lööf for Värmland magazine. lenasjoberg.bigcartel.com

Commercial and documentary photographer Carl HJELTE travelled to Chamonix-Mont-Blanc in the French Alps for outdoors specialist PATAGONIA. The images speak of endless horizons, freezing cold and friendship.

Credits

Client
Sel Des AlpesSynologenLumene
Advertising Agency
franz&rené AG,Destrito
Post Production
Sofia Cederström
Animation
Dockhus Animation
Sound Design
Martin Östergren
Music
Nina Persson
Location
Chamonix-Mont-Blanc, France

About WEI

ByeBye Söderberg Agentur - Hello WEI ! Söderberg was founded in 1994 to represent leading Swedish photographers. The agency has grown and we now also represent and promote iconic and uniquely talented illustrators, stylists and set designers both in Sweden and abroad. We work in still life, beauty, lifestyle, food, celebrity, kids, architecture and fashion. We have an eye for talent and a commitment to exeptionel service.

Additionally, we offer a range of production services including location scouting, permits, casting, hair and make up, equipment rental, catering and travel. We work with advertising agencies, magazines or directly with you. Looking forward to hear from you!

GoSee : weiwei.se

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