Three fragrances, three eras. Celebrating the heritage that inspires our new generation. Fragrances By BMW M. – BMW has just launched three new fragrances, created in homage to the legendary M series.
"Three new fragrances capture the passion for performance and sportiness, embodying the pinnacle of BMW M engineering and design, all coming together to create a unique olfactory experience: the BMW M fragrance collection is born." - BMW
SILK SERVICE handled the production of the campaign, consisting of a commercial and campaign visuals, for the advertising agency Jung von Matt. Magnus Winter was the director and photographer.
Embark on a journey through scent and time with BMW and discover key moments in the BMW community: from the beginnings of BMW M in 1972, through the presentation of the first E30 in 1985, to the present era of the new generation M.
"Our fragrances are designed to elevate your emotions while respecting the environment, thanks to cutting-edge EmotiWaves™ technology, which elicits the desired emotions, and the partnership with Firmenich’s Conscious Perfumery program, to create vegan formulas, upcycled ingredients, and eco-conscious packaging." - BMW
The fragrances are available now online and in select perfumeries.
GoSee : b.mw/IconicMoments
