Moments full of longing and desire: The KaDeWe Group is ringing in the new season to the tune of ‘Symphony of Euphoria’ with its five-part campaign ‘A Story of Desires’. The main focus of the messages is on the ‘passionate power of dreams and desires’. Photographer Hugo Comte, who has already worked with Dua Lipa and Kendall Jenner, has realized 21 campaign motifs all about the new fashion collections on the facades of the luxury departments stores.
Stylist Niki PAULS c/o SHOTVIEW clad models Penelope Ternes, Abigayl Anderson and Céline Vivod in outfits from bands including Alaïa, Mach & Mach, Khaite, Coperni and Loewe. Front and center in the menswear styles, among others, are Acne Studios, Craig Green, Marni and Tom Ford – worn by Yeray Allgayer and Ottawa Kwami. Casting was in the hands of CREARTVT, with hairstyles by Ruby HOWES and makeup by Anna SADAMORI – all c/o SHOTVIEW.
“Our campaign for Fall/Winter whets the appetite for the new collections presented in our department stores and in our online shop – with which we are making a fashion statement for the fall season. But ‘A Story of Desires’ is about so much more: We would like to inspire people to dream and help to shape the personal luxury moments of our guests.” says CEO André Maeder.
Communication measures are complemented by a supplement of the customer magazine in Berlin, Hamburg and Munich as well as an out-of-home campaign in these cities. Through their digital channels, the department stores also grant a behind-the-scenes glimpse at the campaign shoot.
Now represented by SHOTVIEW is director Maren LANGER. We present you her 2023 showreel with the Detox Denim campaign for ARMED ANGELS, among others, to kick things off.
The International Defense Exhibition & Conference is the largest exhibition for state security and defense equipment in the Middle East and takes place every two years in Abu Dhabi. Jelka von Langen and Roman GOEBEL c/o SHOTVIEW visited the trade fair this year. The reportage was published in AUTRE MAGAZINE.
Facts: 65 nations exhibited, including China, Russia, Ukraine, Israel and Germany. 130,000 visitors, 1,350 exhibitors, 165,000 sqm of space… and the total deals signed during the fair 2023: $6.35b.
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