Sascha Dudic, Executive Creative Director at Velocity McCann, is supporting the GoSeeAWARDS Jury, and the 'Break the Bubble' commercial does just that for the electric version of the OPEL CORSA for more sustainable driving pleasure

We are delighted that Sascha Dudic, Executive Creative Director at McCann, is supporting the GoSeeAWARDS JURY. The creative who has received several prizes and has been awarded three golden CANNES LIONS is an expert when it comes to transportation. At the Berlin office of Opel's agency Velocity McCann, Sascha Dudic heads a creative team as Executive Creative Director. Before his time at McCANN, he was responsible for Smart at BBDO Berlin, and for Mercedes-Benz Trucks at BBDO Stuttgart. Among his further stations are Ogilvy, Scholz & Friends and Heimat where he supported brands including Audi, Media-Markt and Coca-Cola. We present you the latest works by McCANN for OPEL here on GoSee.

At the opening of the International Motor Show, VELOCITY McCANN started a communication campaign for OPEL aimed at advertising the electric version of its Opel Corsa. The company, which will offer an electric version of all models by 2024, has planned an extensive marketing mix to do so – at the heart of which is an orange bubble meant to symbolize the artificially inflated communication about electro-mobility in Germany. In the new spot, Opel and its agency Velocity McCann busts the bubble to reveal the Corsa-e, the epitome of sustainable driving pleasure.

“With this unusual social media and influencer campaign, Opel makes a clear statement that e-mobility requires a new and fresh way of thinking – and with it a brand new kind of communication, particularly with younger target groups ,” says Christina Herzog, Marketing Director of Opel Germany. In the unbranded teaser phase, the Social Media team of MRM//McCANN already generated almost 40 million impressions.

The team from MRM/McCann that worked on the campaign includes Sebastian Perschke (VP Client Service), Steffen Pferr (Consultant Social Media), Philipp Franz, Lisa Kläver, Felix Tokoff (Community Management), Alison Segar (Chief Strategy Officer), Deborah Schaper (Strategy), Jan-David Winter, Dominik Gerhards (Social Media Creation), Ljuba Natsikos (Management Supervisor), Dushan Drakalski, Frances Draskau, Belen Russomano, and Sascha Dudic (Creation Film). The spot was produced by Markenfilm and directed by The Queen.