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Samuli Karala photographs the product launch of CIEN COSMETICS for the supermarket chain LIDL with Kirsi Pyrhönen and FOLK Finland, plus a beauty special with Adriana Mockovciakova for INSTYLE CZ
ADVERTISING · 14.09.2016

Samuli Karala photographs the product launch of CIEN COSMETICS for the supermarket chain LIDL with Kirsi Pyrhönen and FOLK Finland, plus a beauty special with Adriana Mockovciakova for INSTYLE CZ

The fashion & beauty photographer and Creative Director, who presently resides in Berlin and produces throughout Europe, realized beauty motifs for the Finnish market laucnh of the cosmetics brand CIEN COSMETICS from the supermarket chain LIDL. In front of Samuli's camera stood Finnish beauty Kirsi Pyrhönen from Brand Model Mgmt. The agency was FOLK Finland.

For INSTYLE CZ, Samuli photographed a beauty special with charming Adriana Mockovciakova. The glamorous make-up from MAC, DIOR and URBAN DECAY COSMETICS was applied by Ivana Tokarska with a steady hand. The Beauty Editor was Zdenka Tomis, Editor in Chief was Karolína Otevřelová, and the Producer was Filip Jägr. Retouching was taken care of by Stephanie Winger, and Andre Pozusis was on set as photo assistent. The immaculate motifs can be seen in the October 2016 issue and as a preview here on GoSee.

In New York, Samuli Karala photographed the enchanting Crista Cober from Next Models, (retouching by Stephanie Winger) and in Finland, male model Karl-Lennart Meri in the style of the Old Masters. Janne Suono was in charge of grooming here, and styling was in the hands of Mariliin Saar. We also present a beauty motif with Luana Mourato (hair by Yukiko Tajima, make-up by Natasha Smee). Further beauty and fashion spreads by Samuli are available on the website.

Credits

Client
LIDL Cien Finland
Production
OTTO Production Helsinki
Advertising Agency
Folk Finland
Post Production
Stephanie Winger RetouchStephanie Winger
Styling
Mariliin Saar
Hair
Yukiko Tajima c/o WM Artist Management
Make-up
Natasha Smee c/o Exclusive Artists
Model
Kirsi Pyrhönen c/o Brand model managementAdriáánka MockovčiakováCrista Cober c/o Next Models New YorkDaiane Sodré c/o One Management
Photographer
Samuli Karala
BEAUTY EDITOR
Zdenka Tomis
Grooming
Janne Suono
EDITOR IN CHIEF
Karolína Otevřelová
PRODUCER
Filip Jägr

About Samuli Karala

Ever since his school days, Samuli Karala was fascinated by portraiture. 

 

It’s only natural that he’s become one of the most sought after photographers in the fashion and beauty industry, regularly working with magazines such as Vogue, I-D, The Observer Magazine, Marie Claire, South China Morning Post, InStyle, Muse, Elle and Emirates Woman. 

 

“I take pictures of humans, not models. I always want to capture the human nature behind the façade. And the same goes for products too - I seek the color and the soul of the object, constantly looking for the story inside.”

 

Everything, everyone and every place have a story, believes Karala. Based in London but working often in Dubai, Berlin, New York and Los Angeles, he knows how to bring international brand stories to life with color, shadows and light. 

 

Whether it’s a portrait of Finland’s president Mr. Sauli Niinistö or R&B star Kelly Rowland or one of the numerous commercials and advertorials clients such as WWF, Bvlgari, Magnum (Unilever), Audi, Chanel, Gucci, Louis Vuitton, Fazer, Unibet, Nokia, LIDL, Warner Music, Universal Music, Finnair/Finavia and AXE, they all have one thing in common –  all have trusted Karala’s distinctive creative vision.

GoSee : samulikarala.com

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