Valentin Mühl was commissioned to create the new "Big Rösti" visuals for McDonald's Christmas campaign in Austria.
The agency in charge was DDB Vienna, with Chief Creative Officer (CCO) Thomas Tatzl, Creative Directors Virginia Wilhelmer and Christina Mer Hofmann, Copywriter Nikolaus Leischko, CEO Andreas Spielvogel, and Strategy Lead Lisa Sugar.
On the client side at McDonald's Austria, those responsible included Dipti Paranjape (CMO) and Reka Vass (Head of Marketing). The production company was PPM Next Film.
McDonald's Austria currently operates 200 restaurants and employs 9,600 people from 92 nations. Over 90% of McDonald's Austria restaurants are operated by 41 franchisees, most of whom run family businesses and employ around 50 people per restaurant.
Photographer Valentin Mühl is represented by the Hamburg-based agency Birgit Stöver Artists.