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SACHA TASSILO HÖCHSTETTER : JOOP! S/S 2018 campaign, ANA ALCAZAR S/S campaign, '20 Years & Reflection' – eyewear collection by ADRIAN MARWITZ, BUGABOO, K1X Lookbook S/S '18 & MASCULIN Journal
ADVERTISING · 23.05.2018

SACHA TASSILO HÖCHSTETTER : JOOP! S/S 2018 campaign, ANA ALCAZAR S/S campaign, '20 Years & Reflection' – eyewear collection by ADRIAN MARWITZ, BUGABOO, K1X Lookbook S/S '18 & MASCULIN Journal

Fashion, eyewear, bags, shoes, jeans, legwear... fashion photographer SACHA TASSILO HÖCHSTETTER photographed the complete range for the JOOP! S/S '18 campaign in the Italian fashion capitol Milan. Serving as the location was the rooftop pool of today's very popular restaurant Ceresio7, which was founded by famous twins Dean and Dan Caten, initiators of the luxury fashion brand DSquared2.

The absolute highlight at Ceresio 7 is – besides its traditional Italian cuisine – also the pool, making it not only a restaurant, but a bar, lounge and summer beach location in the middle of the city. In front of the camera of Sacha Tassilo Höchstetter stood British male model Edward Wilding and Dutch beauty Julia Jamin, who were styled by Lynn Schmidt and Dirk Kaprad. Hair & make-up were taken care of by Patrick Glatthaar, agency: Inkcorporated, production: Wolkn Productions GmbH. Go & See: ceresio7.com

This year, the ANA ALCAZAR Summer Collection 2018 embraces the motto #AriseyourSenses. SACHA TASSILO HÖCHSTETTER photographed model Frederikke Olesen in an abstract desert landscape in Gran Canaria – the impressive location and the futuristic modern clothing are in photogenic contrast. "You imagine a princess on her own planet, far away from time and space." Sasha Tassilo Höchstetter tells GoSee. This is all brought to us by Munich-based fashion label ANA ALCAZAR in its new S/S '18 campaign. True to the spirit: "Arise your senses!"

ANA ALCAZAR on the new Future Looks: "Ana Alcazar encourages you to take a mind-expanding journey with the latest #AriseYourSenses campaign: Immerse yourself in an adventure of materials, patterns and cuts with all your senses, play with the trendiest accessories to create even more exciting combinations. Have the courage to be different and get involved in the seeming weightlessness of unusual creations. "Arise your senses!"

Photos: SACHA TASSILO HÖCHSTETTER, Creative Director was Aleksander Bojkoski. Styling: Lorand Lajos, hair & make-up: Christopher Koller. More on the campaign is available at: a-n-a.com///ariseyoursenses

In a Berlin hotel room, SACHA TASSILO HÖCHSTETTER photographed the new eyewear collection from ADRIAN MARWITZ. The slogan was '20 Years & Reflection '. ADRIAN|MARWITZ – stands for eyewear made in Germany. "We exclusively use titanium, a lightweight and very stable material, which opens up special design possibilities, while at the same time, is very comfortable to wear." The glasses are very light and perfectly adaptable!" we read on the website of the Munich-based company. In 2013, Adrian founded his company Adrian Marwitz GmbH, for which he holds all shares to this day. Models Lorand Lajos and Larrita were styled by Lorand Lajos, with hair & make-up by Marielena. adrianmarwitz.com

SACHA TASSILO HÖCHSTETTER photographed the online campaign for the cooperation 'We are handsome for BUGABOO' and 'WHAT A PETIT' in Munichbetween the trending Dutch luxury stroller label BUGABOO and the Australian lifestyle label WE ARE HANSOME. Bugaboo is known for its cooperations – this time it includes stroller covers as well as accessories like bags and seatliners and is available on Bugaboo and WHAT A PETIT. bugaboo.com & whatapetit.com

About - We Are Handsome. Design duo Jeremy and Katinka Somers have been redefining the norms of swim and active wear since they launched Australian lifestyle label We Are Handsome in 2009. Their work captures the spirit of a life filled with movement with daring designs and bold color palettes which celebrate natural beauty. The brand’s active, adventurous culture has inspired a cult following and become a celebrity wardrobe staple. Bugaboo was very excited to work with them to explore our mutual obsession with disruptive design and innovation. wearehandsome.com

"PLAY HARD – don't embarrass our products." For the label K1X SACHA TASSILO HÖCHSTETTER, photographed the 2018 Streetwear Spring & Summer collection entitled 'Superheroes'. The cool sporty clothes with the motto 'Play Hard', present a perfect mix of sport, street and hip hop culture. Art direction in the hands of Niels Jäger, and the superheroes in front of the camera were Brian Butler, Shivan 'Badchieff' Darouiche, William Darouiche, Malcolm Friis, Kevin Agyeaman, and Joel Henry (Dunk Elite).

K1X is the go-to brand for basketball players. It all started with a few T-shirts sold back in 1993 from the bed a pickup truck, followed later by hoodies, shorts and jogging pants. All products are inspired by the basketball lifestyle. Today, K1X is sold in more than 30 countries in numerous stores... including boutiques, athletic chains, basketball specialists, streetwear stores, department stores, or footwear retailers. k1x.com

In sunny South Africa, SACHA TASSILO HÖCHSTETTER photographed the new summer men's fashion for MASCULIN Journal S/S '18. Male model and Top Model South Africa contestant Ryan Coulter – represented by GoSee member EAST WEST MODELS – was groomed by Marlies Kürbiß, styling: Roswitha Wieser.

Credits

Art Director
Aleksander Bojkoski
Styling
Roswitha WieserLynn SchmidtDirk KapradLynn Schmidt & Dirk KapradLorand Lajos
Hair
Marlies Kürbischristopher koller, christopher koller
Make-up
Marlies Kürbischristopher koller, christopher koller
Model
Ryan CoulterJulia JAMIN c/o Munich ModelsEdward wildingJulia JaminEdward WildingFederikke OlsenEdward WildingJulia JAMIN c/o Munich Models
UCM VERLAG

About Aleksander Bojkoski

Avant-garde, idiosyncratic and contemporary – ana alcazar is worn by women who know what they want.

From the runway to a label. ana alcazar’s story begins in the early eighties in central Munich. Two sisters, Beate and Jutta Ilzhöfer, would spend their evenings tailoring new designs, which they then sold in their small boutique. The successful models had given up the runways of Paris and Milan to set up their own label, then named Tricia Jones. From the outset, the label’s objective was clearly defined: “We’ll only follow through with designs we really love”, said the Ilzhöfer pair. The designers had first-hand experience of runways and the fashion industry. And besides having an intuition for trends, they understood what it was that customers wanted. The sisters transferred all of this fashion knowledge to creating avant-garde pieces and to constantly coming up with fresh designs.

Fashion in motion. The collection proved to be a hit and was a success from the very beginning. The label soon expanded, and (besides Germany) was soon selling designs in Austria, Switzerland, Belgium, the Netherlands and Moscow. The times and people’s tastes changed and the label continued to evolve. In the mid-nineties, as Generation X began to bloom, new factors influenced the fashion world. “People were inquisitive and that made the period so exciting”, the two sisters recall. “The way people styled themselves - it was so individual, so idiosyncratic.” And thus TRICIA JONES developed further. With the restructuring of the company the first ana alcazar collection was brought out in 1995.

ana alcazar – exclusive, confident, emphatically feminine. Femininity as a statement: the ana alcazar collection captivated its audience through precise tailoring, strong colors and attention to detail. Certain shapes and forms are borrowed again and again from major fashion eras. This fusion is what makes the brand stand out. To constantly reinvent, to embody the zeitgeist and remain unconditionally faithful to their objective – that’s the designer’s recipe for success. “We put our heart into our work”, reveals Beate Ilzhöfer. “To think solely of profits kills the instinct”. The city collections play effortlessly with fabrics and materials. Opulent prints, strong colors and innovative textile combinations make pieces wearable for both business meetings and a long night of partying. Particularly luxurious fabrics are contrasted with sequins, chains or fur. Simple elegance, sophisticated chic, millefleurs or retro – anything goes, as long as the designers agree. However, certain principles are always in place. The way the material falls, how it feels – the quality has to be just right. The collections go against the mainstream; they’re very extravagant – but always wearable.

No longer in the shade – fashion for the limelight. There’s no doubt about it, ana alcazar designs draw attention to themselves. They’re for women, who like to stand out. ana alcazar creates fashion for courageous women, who know just what they want. The two designer’s slogan fits this perfectly: “We advocate individualism and demand open-mindedness and a certain esteem for quality and exclusive fashion.” It’s this unique blend of defiance and femininity that makes ana alcazar such a success.

Forging creativity at Prinzregentenplatz – moving into a mansion. Creativity requires space and consistently new impulses. In 2010 the label moved into a mansion at Prinzregentenplatz in Munich. From this location, Be and Ju Ilzhöfer conceptualize upcoming collections, which, just like the atelier, are becoming ever more exclusive. However, they refuse to abandon their playful side.

GoSee : a-n-a.com

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