On behalf of Philipp und Keuntje (PUK), Robert Westrich photographed the latest range campaign motifs for Mercedes-Benz Vans. Produced by PUK (line producing: Peach & Cherry), a wide range of visuals was created on location, showing the vehicles in real working environments – closely aligned with the demands of different industries and use cases.
“Secure short term. Benefit long term.” - this is the claim of the Mercedes-Benz Vans campaign, focusing on attractive pricing advantages and leasing offers for commercial customers.
The visual approach is defined by clarity and authenticity: the vehicles are not presented as abstract objects, but as reliable partners in everyday use. Functionality, space and efficiency are at the core, combined with a modern and accessible visual language.
