For MERCEDES-BENZ Global Service & Parts, Robert WESTRICH was commissioned by Bruce B. corporate communication GmbH to photograph the Parts Trading campaign with a total of more than 50 motifs.
Presented are authentic situations from the day-to-day routines in garages with original products from Mercedes-Benz. For the client and the new campaign, a completely new look was created. Responsible for the project from the agency was Creative Director Tom Wahl. Production of the shoot and organization of the 'new used' were in the hands of GoSee member ANGELIKA SYNEK FOTOPRODUKTION. Post production of the motifs was taken care of by Simon Geis/vividgrey. We are more than delighted to present the new motifs.
“Une mer calme n`a jamais fait un bon marin”, which translates to “A calm sea never made a skilled sailor.” is the claim of a Breton proverb with which Robert and his camera accompanied the bon marin on his two-day, icy-cold yacht cruise to capture moments of silence and full of melancholy in interplay with the elements – frozen fingers and a frosty night all-inclusive.
