Stefan GROSSJOHANN photographed a vibrant outdoor shoot featuring lots of kids for his client AFFENZAHN. The creative direction was led by Ines Selman, Campaign Art Director & Creative Producer at FOND OF.
“Falling leaves, children’s laughter, and a few hours of daylight – sometimes that’s all you need. For Affenzahn, we didn’t shoot the Fall/Winter collection in a studio, but right in the middle of the forest. With real kids. In real life. Just muddy paths, damp leaves, and those quiet, fleeting moments that turn into powerful images.
The challenge? Capturing movement without slowing it down. Showing authenticity without staging it. And finding a visual language that doesn’t just claim the brand promise – but makes it truly felt. Thank you to Affenzahn for the freedom and trust. And to an amazing team for timing, patience, warmth, and positive energy,” says the photographer.
The brand is known for its sustainable kindergarten backpacks, barefoot shoes, clothing, and accessories – all packed with smart features. Affenzahn blends imaginative, child-friendly design with a strong commitment to sustainability and ergonomics – making it a perfect choice for parents looking for playful and eco-conscious products for preschoolers.
