For the US launch of the Toyota Highlander, Punctum Images produced an extensive set of high-end stills along with a 60-second product film – executed entirely as a CGI production.
The entire campaign was created in bespoke virtual worlds, specifically designed for the vehicle. Built using Unreal Engine, both urban and natural environments were crafted in rich detail, as was the vehicle itself, presented with photoreal precision from every angle.
This approach combines maximum visual control with high efficiency: lighting, environments, and timing can be fully controlled, without the limitations of traditional on-location productions.
“The entire production was created in bespoke virtual worlds, designed specifically for the Highlander – combining photoreal precision with full creative control across every frame.” Punctum Images.
The result is a series of high-resolution visual worlds showcasing the Toyota Highlander across a wide range of usage scenarios – from urban settings to scenic landscapes – all while maintaining a consistent and fully controlled visual language.
