PREUSS UND PREUSS present the new global campaign ‘For Achievers’ for the new fully electric eSprinter of Mercedes-Benz, which was photographed by MARKUS WENDLER. Plus, we are very pleased to announce that Maximilian Stengl, Creative Director Art at PREUSS UND PREUSS, is supporting our GoSeeAWARDS Jury this year.
The new eSprinter marks a significant milestone in Mercedes-Benz’s electrification strategy for commercial mobility. Equipped with impressive features and a range of up to 400 km, that more than meets everyday driving needs, it is built for success.
The only logical choice for the claim of the new global campaign: ‘For Achievers’. Photographed by Markus Wendler for Preuss und Preuss, the campaign showcases modern achievers at work with their eSprinter and underscores the topic of electric mobility with subtle blue color accents in the environment.
The global campaign not only showcases the newest version of the eSprinter in Europe – it is also the launch campaign for the first-ever eSprinter in North America and was produced half in Atlanta and half in Madrid.
Produced alongside numerous motifs were also multiple films featuring the various models as well as an extensive digital and social media campaign. We present you the motifs here on GoSee.
CREDITS
Agency: PREUSS UND PREUSS
CEO: Nina Preuss
Creative Director Text: Michael Preuss
Creative Director Art: Maximilian Stengl
Art Director: Tim Buchmüller
Copywriter: Steffen Rollbühler
Client Service Director: Julian Bürkle
Account Director: Alexandra Graziano
Account Director: Christoph Stump
Agency Producer: Sunna Pilz
Photographer: Markus Wendler
Production: Tim Michel
Post Production: PX2 Hamburg
