Released to coincide with this year's Silverstone Grand Prix, the new global campaign for the ASTON MARTIN Aramco Formula One Team x PUMA was photographed by Per Appelgren.
Created over two shooting days in Milan, the campaign merges British racing heritage with a painterly visual language. Inspired by classical English landscape paintings as well as the history and iconography of Aston Martin, the series was developed by Per Appelgren together with Creative Director Vincenzo Schioppa and Art Directors Leonardo Cappella and Alessandro Bigi of NSS Factory Milan.
"Our first campaign for PUMA Motorsport with the Aston Martin Aramco Formula One Team. A real pleasure to work with such an incredible team. Huge thanks to everyone involved," says Vincenzo Schioppa.
Rather than embracing conventional motorsport aesthetics, the campaign focuses on mood, presence and materiality instead of speed and action. Set against monochrome landscape backdrops and framed by heavy theatre curtains, the models appear almost like figures stepping out of historic paintings – referencing British art history while echoing Aston Martin's enduring legacy. The result is a campaign that shifts the visual language of motorsport fashion towards a more refined, cinematic and timeless aesthetic.
