AURUM is the Latin word for gold, and the number 999.9 represents 24-karat fine gold with a purity of 99.99%, also known as "Four Nine Fine". This is the purest form in which gold can be physically cast—such as into investment bars.
For the AURUM MagBook 5th Anniversary issue, Per Appelgren photographed the Kenyan-born model Caren Jepkemei in Paris.
The anniversary edition, released in the autumn of 2026, marks five years of the AURUM 999.9 MagBook under its current creative leadership.
"Five Years of @aurum.magbook: In September 2021, our story began with an idea and the first issue of AURUM 999.9. Today, five years later, we look back on many special encounters, extraordinary stories, and projects that have long since extended beyond the printed pages. Progressive Dinner, Embassy of Good Taste, AURUM ART CLUB, and most recently, the AURUM MOTOR CLUB at the Spanish Riding School. What started as a MagBook has evolved into a community that has accompanied, inspired, and helped shape AURUM 999.9 for the past five years. Reason enough to celebrate—with our new autumn issue and 232 pages packed with fashion, design, travel, art, and big names." — Reinhold Neussner, CEO, AURUM.
The magazine’s title—AURUM 999.9—is intended to reflect the publication's editorial and design aspirations. It signals that both the content—comprising exclusive topics such as high-end lifestyle, art, fashion, and design—and its production as a premium coffee-table book meet the "highest quality standards."
The luxury magazine is published by Reinhard Neussner Management und Beteiligungs GmbH, Vienna. Prior to his time at AURUM 999,9, Reinhard Neussner spent nearly a decade working as a publishing director and publisher at the international media agency Ahead Media.
In April 2021, he acquired the magazine AURUM 999,9 from its previous owner, Andy Gaiser; shortly thereafter, in September 2021, he successfully relaunched it in its current high-end hybrid format (MagBook).
Reinhard Neussner is regarded as a key connector within Vienna’s design and social scenes. He has established a series of elite event formats centered around the magazine—such as the exclusive "The Embassy of Good Taste" dinner series, the AURUM Motor Club, and the AURUM Art Club—which regularly bring together renowned artists and prominent business figures.
GoSee : aurum-magbook.com
