A capsule collection made for you – Per Appelgren photographed the 'colors by OCCHIO' campaign for the lighting manufacturer OCCHIO and also directed the campaign video shown here.
The campaign promotes the new color palette of the lighting series: six newly curated colors expand Occhio's design spectrum. All 'colors by Occhio' lights are finished using an elaborate wet-paint process. The result is exceptional color depth, a flawless surface, and a distinctive look. Finely tuned metallic particles in the paint create vibrant reflections and exceptional brilliance.
"With colors by Occhio, light becomes a stage for individual personality. Expressive colored surfaces open up a new dimension of design and blend harmoniously into modern interior styles - from a subtle accent in sabbia to an expressive rosso as a powerful statement," OCCHIO states.
The collaboration between the advertising agency Martin et Karczinski and Occhio has existed for many years. Valerie von Hummel and Lena Rüdiger closely oversaw the project for Occhio. On the agency side, Christopher Schmid, a partner at Martin et Karczinski, managed the project at the management level and served as the main contact person for Occhio. Dominik Seeger was responsible for the campaign's implementation within the agency team.
Occhio (Italian for "eye") is a German design company specializing in modular lighting systems that enjoys global success. Founded in Munich in 1999 by Axel Meise, Occhio is now one of the most innovative and fastest-growing companies in its sector, having evolved from a German design icon to an international lifestyle brand in the luxury segment.
"We bring the culture of light to people. Our light isn't meant to illuminate a room, but to make a living space glow." Axel Meise, Founder and Chief Designer of Occhio.
The promise: 'Using state-of-the-art LED technology, Occhio luminaires not only make colors shine like in nature, but also provide the best light for your workplace or home. Our benchmark is natural sunlight and the diverse lighting moods it can create.'
Occhio stands for precise lighting artistry with innovative design and manufactures modular luminaire and spotlight systems for residential and commercial spaces and buildings. This includes ceiling, room, pendant, and arc lamps, as well as floor lamps. The luminaires feature adjustable color temperature and can be controlled via Bluetooth using an app, a remote control, or gesture control.
GoSee : occhio.com