In its harsh weather campaign, Nike plans for the unexpected. Developed by 180heartbeats and Jung von Matt, it encourages the protagonists to run even when the conditions are not so nice. Low temperature, rain and night are not an excuse to abandon the training.
For the shoot, people and advertising photographer PAWEL FABJANSKI did dozens of kilometers at the best locations in beautiful Warsaw by night. And the best polish athletes posed for his camera enduring wind and weather: Joanna Jóźwik, Urszula Bhebhe, Magda Wierzbicka, Mariola Slusarczyk and Artur Kuciapski. Their outfits were chosen by Maja Naskrętska, hair was done by Mikaśka Zalewska, the make-up part was Karina Wacławik's job. Facit: You can't plan the weather, but you can plan the run. 'Just do it'.