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PATRICK SALONEN : Motif for the opening of chocolate museum LINDT HOME OF CHOCOLATE, Building Insurance Bern, fascinating backplates & photos of nature on a mountain stream, and once again among the 200 Best Digital Artists in LÜRZER’S ARCHIVE
PHOTOGRAPHY · 01.03.2021

PATRICK SALONEN : Motif for the opening of chocolate museum LINDT HOME OF CHOCOLATE, Building Insurance Bern, fascinating backplates & photos of nature on a mountain stream, and once again among the 200 Best Digital Artists in LÜRZER’S ARCHIVE

Welcome to the new chocolate museum in Switzerland – the interactive Schoggi world for big and small. Awaiting guests on 500 square meters at LINDT HOME OF CHOCOLATE – the biggest Lindt Chocolate Shop – is the most spectacular chocolate fountain along with an interactive chocolate tour on which they’ll find out everything there is to know about one of the most precious cultural resources in Switzerland – chocolate. Together with photographer and GoSee Member MICHEL JAUSSI, PATRICK SALONEN had the honor of post-producing the motif for the opening of the Home of Chocolate for the company LINDT, famous throughout Switzerland and beyond. The heart of it all: a seemingly weightless chocolate fountain flowing with 1500 kg of real Schoggi…

Erdmannpeisker was the responsible agency for the project. Creative Director Gabriel Peisker and AD Patrick Fawer were in charge of creation. We present you the eye-catching motif here on GoSee.

“Sometimes opportunities arise entirely by chance.” This pretty much sums up the small but sweet project by Patrick SALONEN. “I was outside with my fishing pole, going fishing in a mountain stream surrounded by beautiful nature. I only had the camera in the car so I could take a few photos for my son’s school project…” In the midst of beautiful nature, Patrick had a completely different idea and shot, besides the backplates, also a few spheres. These photos were then created on the computer later at home. So it’s a truly personal project which was really a lot of fun, even though he didn’t catch a fish in the end!

Patrick Salonen can proudly announce that he will be represented once again with his works in the new edition of the 200 Best Digital Artists worldwide of LÜRZER’S ARCHIVE! This makes it the fifth consecutive time that works by Patrick have been selected for the book.

In the course of the Covid-19 pandemic, from which clothing stores are also suffering along with other businesses, Patrick SALONEN participated with a handful of service providers from the graphic industry in the project ‘Help in the getting-dressed crisis’. The goal was to attract attention with Corona-specific motifs on poster walls in and around Bern, and by doing so, raise awareness among customers for the reopening of shops following the mandatory closures. Initiator of the campaign was Bern-based advertiser Werber Simon Hofer, who besides Reto Andreoli (photography), also got Patrick Salonen (post production) on board. Also among the supporters were a number of people from the areas of printing and copywriting.

For Building Insurance Bern (GVB), Patrick Salonen had the pleasure of post-producing two motifs for a brochure about the division of profits of the insurance company. The motifs with the lovable dog were photographed by GoSee Member MICHEL JAUSSI. Responsible for the project from the agency Erdmannpeisker were CD Gabriel Peisker and AD Patrick Fawer.

Credits

Client
LindtCasaluci Fashion StoreGebäudeversicherung Bern
Usage
Billboard
Advertising Agency
ErdmannpeiskerSimon Hofer Creative
Creative Director
Gabriel Peisker
Art Director
Patrick Fawer
Post Production
Patrick Salonen
Photographer
Michel JaussiReto Andreoli
CGI
Patrick Salonen

About Patrick Salonen

Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.

Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.

GoSee : patricksalonen.ch

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