The new spring fragrance TV spot by BETTY BARCLAY is on air. The newest perfume creation by BETTY BARCLAY FRAGRANCES is now in stores. The key visual and the TV spot were realized last fall by the advertising agency Ofenstein. The TVC, which is broadcast on all important channels, was produced together with PALLADIUM Commercial, Cologne. The spot was directed by Ivo Wejgaard, and DOP on the tropical set was Pascal Walder. In front of the camera stood the stunning Nuria Nivea Sanchez accompanied by the butterfly and the falcon. The print motif was photographed by Petra van Raaij.
“The flap of a butterfly's wings – carefree and playful, it enchants the senses. The enrapturing blaze of color induces dreams and takes you away to a world of freedom and lightness. At one moment, close enough to touch, the butterfly escapes its observer the very next. This is the fascination surrounding the beauty of the moment, both enchanting and mystical at the same time,” M&W describes the new fragrance composition.
(Agency: Ofenstein Advertising Agency, Director: Ivo Wejgaard, DoP: Pascal Walder, Assistant Director: Kai Kullack, Lighting Technician: Jens Meiners, Art Director: Gesche Hein, Equipment: Johanna Wimmer, DIT: Ronny Langer, Executive Producer: Knut Losen, Producer: Philipp Weichert, Post production: WeFadeToGrey Cologne, Post Production Supervisor: Stephan van Dalen, 3D artist: Christian Pundschuss, Head of Sales Business Development: Nadia Steffensmeier).
