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PHOTOGRAPHY · 26.04.2012

NEW : The Marmalade Creative Effects, Hamburg; spots for YAJUICE and REDD’S, product sequences for DOVE/GALAXY and FÜRST VON METTERNICH spot

The Marmalade Creative Effects is a new entry at GoSee is. The Marmalade produces high-end special effects with a focus on food & tabletop. By means of SPIKE, the self-developed, worldwide unique high-speed-motion-control-system, the team of The Marmalade can create visual worlds, which could only be created inside computers up to this point.

SPIKE merges the world of high-speed photography with the absolute freedom of a moving camera. Pre-programmed camera routes can be reproduced infinite times.

Directors, cameramen, food & liquid specialist, SFX technicians, matte painters, 3D artists and composing experts are all part of The Marmalade team and work in a tight-knit team. A visual concept is created for each project and thanks to the ideal infrastructure of an in-house studio, equipment and workshops, all ideas and approaches can immediately be tested for realisation potential. In each case, there are careful deliberations as to what extent the studio takes will be completed through 3D elements.

The results are magnificently composed shots, elegiac food sequences and unusual, never-before-seen footage, which delights the international calibre of clients.

The most recent productions are an impressive testimonial to this fact, such as YAJUICE, commissioned by BBDO Moscow. A brilliant creation by director Karina TAIRA, the film communicates fruitful moments of delight through intense imagery.

Karina also realised REDD's, both films which bear the style of DOP Ekkehart POLLACK. Extreme close-ups, almost surreal pictures, the spot – commissioned by Bazina.Sass+ Moskau – takes the viewer on a journey that shows fruits from their most erotic side.

Torsten EICHTEN realised product sequences for DOVE/GALAXY on behalf of SapientNitro NYC as part of the global campaign. Tenderly melting chocolate, which engages in a sensual blend with milk and nuts; the playful dance of various textures makes the viewer’s mouth water. DOP Jean POISSON ensured all the imagery shines in exceptional brilliance.

Communicating the traditional image of the FÜRST VON METTERNICH champagne cellars without appearing overbearingly conservative, creating a fresh and surprising film without loosing sight of the brand's value – Torsten EICHTEN was happy to take on the challenge for BBDO Proximity and he succeeded, supported by DOP Eike RIECHE.

Credits

Director
Karina TairaTorsten Eichten
DOP
Ekkehart PollackEike RiecheJean Poisson
Client
SABMillerPepsiCo EEA Wimm-Bill-DannSektkellerei Fürst von MetternichMars
Advertising Agency
Bazina.Sass+BBDO MoscowBBDO ProximitySapient Nitro-NYC
Post Production
Schönheitsfarm Production GmbH & Co.KG, Nicole Koch

About The Marmalade Creative Effects

Our staff is highly experienced in all areas of the art and craft of special effects.

Directors, DoPs, model-makers, mechanical engineers, food stylists, pyrotechnicians, matte painters, fluids specialists, 3D-animators and compositing professionals are working in close collaboration to conceive and perform all that's necessary to yield the highest quality output in the most cost-effective manner.

Our emphasis on a finely tuned interplay of hand-made and computer-based production methods allows us to solve tasks of high complexity and achieve excellent and homogenous results.

Your production is in safe and experienced hands, from the visual conception to the final master.

Our groundbreaking High Speed Motion Control System 'Spike' brings the creative freedom of a moving camera to the world of high speed filming and so enables us to create shots that would be impossible to achieve otherwise.

'Spike' can freely move the camera with unparalleled speed and precision, thereby removing the previously existing creative limitation of having to shoot high speed sequences with a locked camera.

By marrying the hardware of a sturdy and reliable industrial robot to software that was built from the ground up for the demands of motion controlled high speed imaging, we developed a unique system for creating real life camera moves with the ease of use normally associated with 3D Animation.

Exactly repeatable camera moves can be created and modified within a matter of seconds. Using the rich previsualisation features of the system, creative options can be quickly explored on the computer screen and the resulting changes then immediately be performed for real. Additional effects can be triggered in sync with the move, allowing complex effect sequences to be performed.

And of course 'Spike' also is at home at slower speeds, producing dramatic product shots as well as stealthy perspective changes and breathing life into pack shots.

Most projects are shot in
our own 200 sqm studio, which has a fully equipped heavy-duty workshop just next door. Conference rooms and a kitchen are also located in the same building.

This setting has many advantages: We can develop and test complex mechanical setups right where they will be shot later – no need for time-intensive disassembling, reassembling and readjustment.

By having all of our tools and materials next door, we preserve the flexibility to change and fine-tune setups right until and even during shooting.Whenever inspiration strikes, we are prepared to respond.

We preferably use our own PhantomHD digital High-Speed camera
for shooting. The camera is capable of shooting up to 1000 frames per second at HD resolution. Images are captured with a colour resolution of 14 bits per channel. The camera is designed with the optical specifications of traditional 35 mm cameras, so the same lenses can be used to achieve the same depth of field. If necessary, images from this camera can easily be mixed and matched with standard 35 mm footage.

But this camera has several essential advantages over traditional 35 mm high speed cameras. Most importantly, takes can be immediately reviewed in perfect slow motion at full resolution.

No more guessing and waiting for rushes involved. There are no more missed cues, as the camera basically records all the time, and pressing the trigger just tells it to keep what it just recorded. This is tremendously useful in shots with very delicate timings. As there are no moving parts in the camera, there is no need to fixate it in a specific position.

It can be moved around freely during a take, opening up a whole new world of creative possibilities.

GoSee : themarmalade.com

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