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Nerger M&O : Mercedes-Benz 4MATIC campaign, VFL Wolfsburg for the VW Caddy Soccer special edition model, SMART ‘Citybeam Flyer’ campaign, PANASONIC Camcorder campaign plus editorials for BEEF!, QUALITY, MONOPOL and ART
PHOTOGRAPHY · 02.04.2014

Nerger M&O : Mercedes-Benz 4MATIC campaign, VFL Wolfsburg for the VW Caddy Soccer special edition model, SMART ‘Citybeam Flyer’ campaign, PANASONIC Camcorder campaign plus editorials for BEEF!, QUALITY, MONOPOL and ART

Tobias HABERMANN shot the current Mercedes-Benz 4MATIC campaign for client DAIMLER with 14 single pictures. He captured the new all-wheel drive 4MATIC concept’s dynamics and independence of weather conditions with an elaborate set construction and special effects in the studio in Hamburg. The photography production of the vehicles was partly real, while other aspects were partly rendered and some were fully rendered, which according to Nerger M&O ‘posed a special challenge for the photographer and post-production team.’ The agency in charge was Jung von Matt/Neckar with CD Ben Teismann, AD Claudia Sand and art buyers Susanne Nagel and Yannik Nielsen. Arndt VON HOFF c/o LIGANORD masterminded the set build.

In line with the upcoming football world cup, Tobias Habermann snapped the successful VFL Wolfsburg women’s team with the VW Caddy Soccer special edition model. The client was Volkswagen Nutzfahrzeuge and the agency Grabarz und Partner. CD Katharina Wlodasch, senior AD Ralf Lukowsky and AD Sönke Jansen were in charge of creation. And the art buying credit goes to Garnet Lange.

Nerger M&O news: Jan STEINHILBER photographed the SMART ‘Citybeam Flyer’ images, which we present here on GoSee, for BBDO Proximity agency. AD Simone Kiening, CD Sven Sorgatz and AB Maya Iseli formed part of the team.

He also captured the PANASONIC Camcorder campaign, which advertises the exceptional zoom qualities of the product with a clever change of perspective, for JvM/Alster agency. This time the AD in charge was Paul Carrera and Manja Tai von Mutzenbecher carried out the art buying. You can also find a watch special for MEN'S HEALTH here on GoSee; production by Marc Weinreuter and picture editing by Grit Brüggemann.

Jan KORNSTAEDT took pictures of food for BEEF magazine. Jan also produced two still spreads for Nerger M&O magazine 10". Heike MENDE c/o LIGANORD was in charge of styling.

Ragnar SCHMUCK experimented with mirrors in the interior of the BMW 6 Coupé for QUALITY magazine. See the clever result here on GoSee. Plus: Ragnar already shot two jewellery spreads, fashion still and watches for the February issue of HARPER'S BAZAAR. Production and styling was courtesy of Stephan Meyer.

Wolfgang STAHR captured a reportage spread on contemporary art in Doha, Qatar for MONOPOL magazine. And German ex ministers of culture Michael Naumann and Peter Raue posed side by side for the photographer’s camera for ART magazine. We also present his home story with fashion designer Dorothee Schumacher for Chinese HARPER'S BAZAAR magazine as well as his executive portraits featuring key players from the world of politics and economy for a special publication by SZ magazine.

Credits

Client
DaimlerVolkswagen NutzfahrzeugeQualityMonopol Magazinart MagazinHarper's BazaarSZ-Magazin
Production
Stephan Meyer
Advertising Agency
Jung von Matt/NeckarGrabarz und Partner
Creative Director
Ben TeismannKatharina Wlodasch
Art Director
Claudia SandRalf Lukowsky, Sönke Jansen
Art Buyer
Jung von Matt/basis GmbH, Susanne NagelGrabarz & Partner Werbeagentur GmbH, Garnet Lange
Styling
Stephan Meyer
ab
Yannik Nielsen

About Claudia Nerger

NERGER M&O was founded in 1998 by Claudia Nerger. We represent an eclectic group of highly unique, talented and creative photographers in photo and film for international, editorial and commercial work.

NERGER M&O loves to support clients and artists in their working process. We are focused on finding the finest creative ways for our artists, to take every opportunity and chance of new adventures. NERGER publishes magazine 10, created by Gudberg Nerger.

GoSee : nergermao.com

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