The Australian men’s health brand MOSH is using the distinctive signature style of Mark Long c/o 2AGENTEN for its newly designed packaging. Each box opens to reveal a humorously exaggerated pool party scene, illustrated in a charming “Where’s Wally” look – a hidden-object world full of characters, details and small stories revolving around men’s health.
At the center is the idea of communicating health care in a simple, accessible and stigma-free way. The scene playfully hides the various topics MOSH addresses – from hair loss and sleep issues to libido and skin topics as well as mental health. The message: “Dive into your treatment.” – a tongue-in-cheek call to approach one’s own health proactively.
Mark Long, known for his clean linework, pointed characters and narrative density, brings his signature style to a packaging design that not only entertains but also communicates. The illustrations appear both inside the boxes and in accompanying social media assets of the brand – a colorful, humorous invitation to view MOSH treatment as something positive and relaxed.