Autumn SONNICHSEN c/o EMEIS DEUBEL was commissioned once again by the agency DDB to photograph the motifs for the client VOLKSBANKEN RAIFFEISENBANKEN. The campaign advertises the start of the innovative Apple Pay services with an informative approach : “Pay with Apple Pay in stores, online and in apps – everywhere Apple Pay is accepted as a payment method. Because your Mastercard or Visa card are now at home in the Apple Wallet.” All you need to use Apple Pay is a Mastercard or Visa card from Volksbank Raiffeisenbank. Created besides print motifs were short videos directed by Autumn. It was produced in Berlin.
About – National Association of German Cooperative Banks (or BVR) is the umbrella association for the cooperative banking sector in Germany. GoSee : bvr.de & vr.de/applepay