Mutants of Advertising (MOA) has developed the complete corporate identity for the Montblanc Haus in Hamburg, the "home of writing." This includes designing merchandise products and creating content for the exhibition. The graphic elements of the corporate identity were even used as design details on the exclusive limited editions of the Montblanc Iced Sea Automatic Date Watch and the Meisterstück collection, as stated by Xenia Peeck, founder and Creative Director of MOA.
MOA also implemented the creative concept and supervision for the Montblanc Signed episodes, which tell the story and origins of the Montblanc brand. Additionally, they were responsible for the illustration of the key visual and the cultural poster campaign for the new temporary exhibition at the Montblanc Haus.
Furthermore, MOA developed the concept and creative direction for the new craftsmanship video for Meisterstück writing instruments, the Paper Art concept for personal gifts, and the logo design for Montblanc flagship boutiques worldwide, inspired by Montblanc's heritage.
