The photographer and director thrilled the jury of Art Director’s Club Germany with her work for the campaign and the exhibition concept OBJECT CARPET × Ippolito Fleitz Group. She was awarded the Silver Nail in the category ‘Photography for Brand Building’. The jury explains its decision: “It is an interplay of shapes, surfaces and colors. Each photo appears here clearly in its construction; the human being even becomes a geometric shape. The structure of the carpet is staged here in an entirely new manner, changing our perspective of materiality. It is product advertising full of irony – so abstract that it becomes art. This Dadaistic combination simply sparks the interest for carpets, and it’s just plain fun to try to get to the bottom of these images.”
Her client Ippolito Fleitz Group was awarded the coveted Golden Nail in the category ‘Hybrid Exhibition’. The jury explains here in a summary by Jochen Kortlepel: “The jury was thrilled by the work. A carpet exhibition for the Milan Design Week has been designed, which was preceded by three years of product development between the agency and the client. The wonderfully planned exhibition had to then be cancelled due to Corona. Without hesitating, the designers turned the exhibition into a photo studio and teamed up with the renowned photographer to create extraordinary photos which can be seen around the world. The photo studio ultimately became a virtual showroom featuring both impressive spectacular moving images and a digital 360° virtual tour. As the jury, we rolled out the carpet for the creatives, saying: Hats off!'
We present you the project including the film once again on GoSee.
Monica Menez is an acclaimed German photographer, filmmaker and creative director whose work spans fashion, beauty, editorial and AI‑enhanced visual art. Based in Stuttgart, her imagery combines narrative depth, visual wit and expressive aesthetics—often blending the glamorous with the surreal, the humorous with the provocative. Her practice moves fluidly between stills and moving images, always guided by a distinctive visual voice that embraces storytelling, metaphor and emotional resonance.
Monica’s career is defined by exploration and innovation. She has received numerous international awards in both photography and fashion film, including multiple ASVOFF (A Shaded View on Fashion Film) Awards, Best Art Direction prizes at the Berlin and Madrid Fashion Film Festivals, and accolades for her films such as The Journey, Odditory, and Business as Usual.
Her work has been exhibited globally and featured in solo and group shows, and she regularly collaborates with leading brands and cultural institutions. Monica’s projects often challenge conventional perceptions of fashion and visual culture—inviting viewers into worlds where everyday motifs are reimagined with unexpected twists.
In recent years, Monica has expanded her practice into the intersection of creativity and technology. She co‑founded Synthetic Styles AI, a creative collective and educational platform that explores how artificial intelligence can be harnessed as a tool for artists and visual storytellers. Her work in this space champions creative experimentation, hybrid workflows and the development of new visual languages.
Whether behind the camera, in the edit suite, or working with cutting‑edge digital tools, Monica Menez continues to push visual boundaries—bringing imagination, intelligence and stylistic flair to every project.
GoSee : monicamenez.de
