"For MINI’s launch of the Coupé, we conceived of and initiated a collaboration with UK’s Dazed & Confused magazine to develop a 12-page fashion story. Six up-and-coming fashion designers were asked to share their contemporary visions. We then melded the fashion shots with the MINI Coupé’s original 3D CAD files, blurring the lines between real and virtual."

ADVERTISING · 26.11.2014
MINI: Fashion Series - Editorial Design by karlssonwilker inc.
Credits
- Advertising Agency
- karlssonwilker inc.,
- Art Director
- karlssonwilker inc.,
- Hair
- Chi Wong
- Make-up
- Lisa Houghton c/o Jed Root Limited
- Photographer
- Anthony Maule c/o Jed Root Limited
About karlssonwilker inc.
We are karlssonwilker, the New York-based design studio founded by Icelander Hjalti Karlsson and Jan Wilker from Germany. We provide progressive solutions for design-conscious clients, ranging from local cultural institutions to global commercial enterprises. Clients work directly with our founders and benefit from our collaborative, adaptive process, and our commitment to creating advanced design experiences.
Our willingness to develop new processes has propelled our evolution and developed a foundation that enables us to deliver successful results for a variety of projects that include identities, signage & wayfinding, print, motion, web, spacial & more. Through experimentation, extensive international workshops, and our distinct “real-time design” practice, we actively learn and invest in new approaches to working, seeing, and communicating.
Our willingness to develop new processes has propelled our evolution and developed a foundation that enables us to deliver successful results for a variety of projects that include identities, signage & wayfinding, print, motion, web, spacial & more. Through experimentation, extensive international workshops, and our distinct “real-time design” practice, we actively learn and invest in new approaches to working, seeing, and communicating.
GoSee : karlssonwilker.com